The Sixth Man Show needed an identity that felt native to Orlando Magic fandom and basketball culture: playful, bold, and built for hype. The show moves fast with post-game reactions and weekly episodes, so the brand had to hit instantly. The visual brand hadn’t caught up to the show’s cultural impact. It needed to flex across different eras of Magic basketball while carrying the credibility of an established community voice with classic basketball broadcast language with the scrappy feel of independent fan media. The system includes YouTube thumbnails, segment marks, headline treatments for social updates, podcast framing, apparel, and event materials. These identifiers act as repeatable signals, keeping the show familiar from game to game while supporting weekly production at speed.The design extends  across broadcast, digital platforms, merch, and live events.