A 240-page, self-published culture book documenting Vidi’s four-year evolution, from our early Orlando roots founded in 2017 to our move to New York. The pages are shaped by the voices of the studio’s four core members. Built from “I Saw,” derived from veni, vidi, vici, it explores our roots as a studio and how we kept building on that essence through reflections on practice, process, and growth. The book works as an internal artifact, weaving interviews, project documentation, and personal essays into a single narrative and visual system that captures our rituals, standards, and the way we think. It was also a way to share our journey with emerging designers and creatives, and stay connected to our local community.

I led the Culture Book end-to-end, from concept to print, defining the editorial structure, building the typographic and layout system, handling art direction, photography, and designing and producing all 240 pages. From there, I extended the visual language into the release rollout across a social campaign, presentations for speaking events, and holiday postcards sent to clients, collaborators, and partners, so it could live beyond the book itself. The project received a National Gold ADDY in 2022 and remains one of the clearest expressions of Vidi’s identity from the inside out.