art direction · brand identity · world building
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Under construction. See desktop!
BACK TO WORK
PROJECT
Wondrous Visual Arts
SECTOR
Lifestyle, Apparel
ROLE
World Building
Production Design
Creative Direction
OVERVIEW
Wondrous is a design studio and narrative IP built to spark curiosity through art and design. It is also a graphic novel and a world-building outlet. Through character-driven storytelling and world-building, it creates a sense of mystery. The work draws from dreams, the unconscious, and the irrational. The visual language pulls from cartoons, surrealism, and wonderland imagery, shaped by streetwear references like The Hundreds, 10 Deep, and Stussy. Animation is just as foundational, influencing how I think about character, form, and how feeling comes before explanation.

I run Wondrous like a small studio, owning the narrative, creative direction, and production from concept through delivery, spanning story and concept, sourcing and strategy, graphics and illustration, garment treatments, photoshoot production design, web and digital experience, and ongoing content. In 2022 and 2023, Wondrous became public through two collections (Into the Hollows and Prologue), alongside limited drops, pop-ups, and a web archive styled like early 2010s image blogs. A compendium catalogs the visual language, graphics, symbols, and recurring motifs into a usable reference as the world grows. Today, the work continues through writing and concept development as the narrative keeps taking shape.